audience

Learning Objectives:

• K: The importance of segmenting audiences.
• U: Why media companies need to categorise audiences to ensure success for their products.
• BAT: Evidence your knowledge of audiences via a practical activity.
• CO: Use media language effectively throughout the lesson - verbally and written.

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KEY INFO 1: COPY AND PASTE IN YOUR BLOG POST

Studying and cataloging audiences is one of the most important aspects of media production and media studies. 

Every media product is targeted at specific audiences... however there are media products that are aimed at a MASS AUDIENCES - can you think of any products that have mass audience appeal?

Media products that have a much narrower audience appeal are said to have a NICHE audience. Amongst some of these products are HOBBIE magazines,  even certain kinds of films and TV programmes.

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TASK 1 - MASS OR NICHE AUDIENCE.

Copy these logos onto your blog post and identify whether they are made for mass or niche audiences... Explain your reasons.

 

mass

 

mass

 

niche

. 

niche

  

mass

 

mass

niche

 . 

mass

 .       

mass

   

niche